The PURE Promise to Women

Myths and misconceptions about beauty treatments can often cloud judgment, making it harder for patients to make informed decisions. We turned to our Haute Beauty experts from various fields to find out which myths they encounter most often in their specialties. From unfounded fears about certain procedures to exaggerated expectations, these professionals reveal the falsehoods they wish patients would stop believing and offer insights to help you separate fact from fiction when considering your next treatment.

Plastic surgery, while often enhancing self-esteem and appearance, comes with inherent safety concerns. We reached out to three leading plastic surgeons at Pure Plastic Surgery—Dr. Garrett Wegerif, Dr. Natalia Vidal, and Dr. S. Alexander Earle—to provide insights into these concerns and how patients can ensure they are in safe hands.

Research shows that the way people view themselves, whether good or bad, comes from society. With celebrity influencers on social media now being a big part of where people get their cultural messages, many people have developed poor views of themselves and their appearance. This may develop into a condition called body dysmorphic disorder (BDD), a mental illness affecting some 200,000 Americans every year.

La doctora Natalia Vidal, especialista en reconstrucción vaginal explica cómo es este procedimiento y cuáles son sus beneficios médicos y estéticos.

Dr. Alexander Earle, the man behind Pure Plastic Surgery in Miami, has played an instrumental role in this shift. An Ivy League-educated, double-board-certified plastic surgeon, he has enjoyed the reputation of a professional whose expertise is matched only by his dedication to patient care.

Dr. Natalia Vidal Laureano embodies the philosophy that life is a singular journey, and its quality holds paramount significance. As a double-board certified plastic surgeon, she stands at the intersection of precision and compassion. For Dr. Vidal, joining Pure Plastic Surgery wasn't merely a career move; it was a convergence of shared visions centered around patient-focused care, safety, and achieving exceptional outcomes.

Meet Dr. Garrett Wegerif, a distinguished plastic surgeon at PURE Plastic Surgery in Miami, where his remarkable career unfolds as a testament to his dedication to beauty, safety, and patient education. With a foundation in general, plastic, and reconstructive surgeries, Dr. Wegerif's expertise lies in aesthetic surgery of the breast and body for both men and women.

At PURE Plastic Surgery, the focus is relentlessly on producing the best experience for patients. For many women, that involves a significant boost in empowerment and self-esteem after their procedure is complete.

The advice I would give someone who wants to be a plastic surgeon is that they have to love it. It is a long and challenging road, so in order to be happy, you have to truly enjoy what you are doing. I would also add that one should embrace technology that improves the experience and safety of patients. And while surgery can be technical, it’s important to view yourself not only as a doctor but as an artist who shapes, sculpts, and creates using the body as a canvas.

The state is rolling out new safety rules for plastic surgeons to help cut the risk of the popular cosmetic procedure.

A Miami plastic surgeon says he's invented a new, less invasive version of the Brazilian butt lift (BBL).

The “Brazilian” isn’t the only butt lift on the scene. Dr. Alex Earle, plastic surgeon and TikToker with over 74,000 followers, has created a procedure that he claims delivers a more “natural” result than the popular Brazilian butt lift.

Plastic surgeon who claims he can 'AGE REVERSE' women's backsides shows off the impressive results of his Brazilian butt lift techniques - which he says will make your derriere look up to 25 YEARS younger

PURE Plastic Surgery is featured on the August 2022 Coral Gables • South Miami • Coconut Grove Edition of The Florida Villager.

The Florida Board of Medicine said one way to prevent deaths related to the procedure is by using an ultrasound machine while performing these surgeries

As Dr. Alex Earle, a renowned Miami-based plastic surgeon, explains, many factors go into shaping an hourglass figure. Genetics, bone structure and shape, body type, and lifestyle all play a role. In fact, most people can’t attain this look with exercise alone. “If someone is straight up and down, no exercise or diet can change that into a more curvaceous shape,” says Dr. Alex Earle. “In that case, the best way to create an hourglass figure is to surgically add fat to the hips and butt with the help of a board-certified plastic surgeon.

Pure Plastic Surgery today announced Dr. S. Alexander Earle, MD, FACS, is named president of the World Association of Gluteal Surgeons (WAGS) effective immediately. Dr. Earle is an Ivy League-educated plastic surgeon, double board-certified by the American Board of Surgery and the American Board of Plastic Surgery. He is a pioneer in safe Ultrasound Guided Brazilian Butt Lift Surgery (BBL) and has been an active member of WAGS since 2019.